From a small startup with a marginal budget to huge MNCs with big corporate office areas everybody needs a website today. Investing in website development is similar to investing in your product design. Once you have your product in place your website brings your product to your customers.
In simple words, web developers may convert a static layout into a dynamic website by using image and content sliders, active states for links and buttons, and other interactive elements.
Let’s take a step back and talk about why would someone need a website in the first place.
According to stats, from 2019 and beyond the consumers going online to search for a local business or a local service for them has increased to 97%.
That is pretty obvious that businesses with an online presence have a huge advantage over those who don’t. Here are some of the advantages you have over your not so conscious competitors:
1) People ask for help online
People looking for the product or service you are providing obviously come online to look for them, and if you are not present there guess who seals the deal, it is not you!
It does not matter how good you are, if you want new customers you will obviously need a website otherwise people will not be able to keep you in back of their heads despite of knowing you.
2) Website Design is Company’s Credibility
Once you have your website in place you need to consider your website design in the way it is your company’s identity.
The hard truth is 30% of customers won’t consider a business without a website.
Website design is not a fancy thing, it is your business branding. It should tell the story of your business to people.
Your website design also affects your company’s credibility. 75% of customers make judgments based on the company’s website design. Design is what build’s trust in people.
3) It’s not as hard, or as expensive, as you think
Yes, it is not that expensive that most people think. But the more important thing is quality matters more than quantity. Your so called your friend can make you a website for free will not make any difference in the long run.
4) Having a website will end up saving you time
You can use your website to answer your common customer questions and inquiries. Doing that you buy more time to focus on more important tasks of your business.
5) Your business is live 24/7/365
Your website delivers that picture to your customers and prospects that you are trying to display through all your offline marketing campaigns and it does 24/7/365.
People can communicate with your business from anywhere anytime. That is the beauty of having a website.
Front End Development
Front end developers are responsible for managing everything that customers see on any website. They are responsible for the visual appearance and feel of the website.
Sites created by front end developers won’t interact with information stored on a database in order to be functional.
Back End Development
Back end development refers to the server-side of an application and everything that communicates between the database and the browser.
Back end developers are more focused on responsiveness and speed of the website.
At the same time, they control the maintenance of the completed pages and responsible for the optimization of the website performance.
Most of the time back end developers are required to know front end languages such as HTML and CSS but need to use languages such as Java, PHP, Ruby on Rails, Python and .Net to meet the requirements of the job.
These languages are used to create dynamic sites which are different from the static in the way they store database information. The content on such sites is constantly changing and updating.
In addition, a qualified web developer should have a certain aesthetic ability and can work well with interaction designer and visual designer. Obviously, a good web developer is a bridge between web design and code.
Web development services help your company to increase product knowledge, maintain communication between you and potential clients, sell your products or services, generate leads for the business, and increase the popularity of your company and much more.
At L4RG we have an in-house team of experienced web developers who understand the client’s business and the essence of the brand starting anything beforehand. If you are planning to have your website developed which suits your company profile and customer needs then your search ends here.
planning & strategy
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Like the best marketing agency in India, we already know that the same trends cannot help different businesses achieve their goals. Unlike other digital companies, we provide a laser-like focus on our clients’ needs. This is why we offer tailor-made strategies and tactics to our clients that are pertaining to their goals and help them execute their marketing with brilliance and a result-oriented approach.
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